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Kevin Petrie, Vice President of Research at BARC
This month’s spotlight

Kevin Petrie

Vice President of Research at BARC

Kevin is the VP of Research at BARC US, where he writes and speaks about the intersection of AI, analytics, and data management. For nearly three decades Kevin has deciphered what technology means to practitioners, as an industry analyst, services leader, instructor, marketer, and tech journalist. This includes five years as Analyst and Research VP at BARC's partner Eckerson Group. Kevin also launched and grew a profitable data analytics services team for EMC Pivotal in the Americas and EMEA, and ran field training at Attunity/Qlik. A frequent public speaker and co-author of two books about data management, Kevin is passionate about helping practitioners, founders, and software executives capitalize on emerging technologies. Outside the tech world, Kevin most loves biking, kayaking, and coaching his three boys' sports teams.

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Edosa Odaro
Edosa Odaro, AI Value Advisor & Speaker at VDS Global

Edosa Odaro

AI Value Advisor & Speaker at VDS Global
Ramon Chen
Ramon Chen, Technology Advisor at CDOIQ Program

Ramon Chen

Technology Advisor at CDOIQ Program
Barry Flack
Barry Flack, CEO at BF Consultancy

Barry Flack

CEO at BF Consultancy
Aparna Sundararajan
Aparna Sundararajan, Strategic Advisor - Secure AI at Rain Consulting Services

Aparna Sundararajan

Strategic Advisor - Secure AI at Rain Consulting Services
Evgeniy Kharam
Evgeniy Kharam, Founder at EK Cyber and Media Consulting

Evgeniy Kharam

Founder at EK Cyber and Media Consulting
Wayne Eckerson
Wayne Eckerson, President at Eckerson Group

Wayne Eckerson

President at Eckerson Group

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The Problems We Created By Solving Problems: Why The Technologies Reshaping Our World Are Creating Challenges We Never Expected
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AI

The Problems We Created By Solving Problems: Why The Technologies Reshaping Our World Are Creating Challenges We Never Expected

by Megan Leanda Berry
5 min

Get the new EM360Tech report exploring what happens when useful technologies become essential. See how scale, automation, connectivity, digital services and interdependence create new risks and responsibilities that organisations often only discover after those systems are already critical.

  • Why successful technology creates new dependencies
  • How automation changes responsibility and accountability
  • Why connectivity creates risks beyond the system itself
  • How digital growth creates accessibility and resilience challenges
  • What it takes to design for second-order consequences
Get The Report Now
The Approval Economy: Why Enterprise Marketing Is Losing Control Of The Buying Journey
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AI

The Approval Economy: Why Enterprise Marketing Is Losing Control Of The Buying Journey

by Megan Leanda Berry
6 min

Stop chasing visibility. Start building approval.

Get the new EM360Tech report on the approval economy. Learn why enterprise buying decisions increasingly form outside vendor-controlled channels, and how to build trust, credibility, and buyer confidence that survives scrutiny.

  • Why approval matters more than attention
  • How AI, analysts, reviews, and peers shape influence
  • Why intent data tells only part of the story
  • The difference between discovery content and approval content
  • How to make enterprise decisions easier to defend
     
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Something About AI Still Doesn’t Feel Right
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AI

Something About AI Still Doesn’t Feel Right

by Megan Leanda Berry
4 min

AI is changing work. Just not the way we expected.

Get the new EM360Tech report exploring the gap between the AI story we’ve been told and what’s actually happening at work. See how AI is reshaping jobs, raising expectations, increasing pressure, and changing what people are responsible for.

  • Why productivity gains don’t always mean less work
  • How jobs are changing without simply disappearing
  • Why faster work is creating higher expectations
  • Where the AI verification burden comes from
  • What changes when AI moves from assisting to acting
Download Report Now