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Read Is AI Losing its Hype? What Past Bubbles Have Taught Us
Ellis Stewart, Content Manager at EM360Tech
Ellis Stewart Ellis Stewart

Is AI Losing its Hype? What Past Bubbles Have Taught Us

is ai hype dying

The current frenzy surrounding AI is undoubtedly fueled by recent breakthroughs, particularly in large language models. However, as with any new technology, the initial euphoria often gives way to a more sober assessment of capabilities and limitations.

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Read Separating Fact from Fiction in Hybrid Working
Karl Breeze, CEO at Matrix Booking
Karl Breeze Karl Breeze

Separating Fact from Fiction in Hybrid Working

For every action, there’s an equal and opposite reaction. For example, when it comes to hybrid work, every push for remote flexibility meets a pull towards office mandates. Finding the right approach is no small feat. Organisations face the challenge of filling empty offices that drain resources.

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The Problems We Created By Solving Problems: Why The Technologies Reshaping Our World Are Creating Challenges We Never Expected
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The Problems We Created By Solving Problems: Why The Technologies Reshaping Our World Are Creating Challenges We Never Expected

by Megan Leanda Berry
5 min

Get the new EM360Tech report exploring what happens when useful technologies become essential. See how scale, automation, connectivity, digital services and interdependence create new risks and responsibilities that organisations often only discover after those systems are already critical.

  • Why successful technology creates new dependencies
  • How automation changes responsibility and accountability
  • Why connectivity creates risks beyond the system itself
  • How digital growth creates accessibility and resilience challenges
  • What it takes to design for second-order consequences
Get The Report Now
The Approval Economy: Why Enterprise Marketing Is Losing Control Of The Buying Journey
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The Approval Economy: Why Enterprise Marketing Is Losing Control Of The Buying Journey

by Megan Leanda Berry
6 min

Stop chasing visibility. Start building approval.

Get the new EM360Tech report on the approval economy. Learn why enterprise buying decisions increasingly form outside vendor-controlled channels, and how to build trust, credibility, and buyer confidence that survives scrutiny.

  • Why approval matters more than attention
  • How AI, analysts, reviews, and peers shape influence
  • Why intent data tells only part of the story
  • The difference between discovery content and approval content
  • How to make enterprise decisions easier to defend
     
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Something About AI Still Doesn’t Feel Right
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Something About AI Still Doesn’t Feel Right

by Megan Leanda Berry
4 min

AI is changing work. Just not the way we expected.

Get the new EM360Tech report exploring the gap between the AI story we’ve been told and what’s actually happening at work. See how AI is reshaping jobs, raising expectations, increasing pressure, and changing what people are responsible for.

  • Why productivity gains don’t always mean less work
  • How jobs are changing without simply disappearing
  • Why faster work is creating higher expectations
  • Where the AI verification burden comes from
  • What changes when AI moves from assisting to acting
Download Report Now